Branding project for Mika Lash Studio & Academy, up-and-coming ladies’ beauty shop in the Netherlands.
The idea was to create a visual identity breathing playfulness with a colored esthetic while maintaining a premium look. This can be observed in the color palette as well as in the logotype ‘Mika’ – based on the classic Modern No. 20 typeface.
The field of work, usage of brushes in the beauty shop is visually represented in the identity via the watercolor brush strokes and daubs present on the different materials – business cards, traineeship certificate, vouchers etc.