Strong&FitFactory is a training concept looking to bring well-being and strength in the life of customers. How? By over-delivering.
Not just training sessions. Nutrition plans. Home workout advice. Mental and spiritual care practices. A personal touch. Personalized solutions for every customer.
Why factory? Come in weak, get out strong and fit.
The challenge was to create a visual identity that would express dynamism and strength while not pushing away with heavy graphics. It also needed to be attractive to women of ages 20 to 50, so a rather broad scope was in place. The brief also included the word ‘industrial’, thinking of the positive transformation factory the business wants to be.