About


Within my creative studio I help people and brands connect to their audience through communication, most often typography-centric design and bespoke letterworks that breathe character into a brand’s identity.

I’m driven by a love for letters, types, expressions and everything visual. I was born and raised in Romania. I studied International Communication & Media at Utrecht University of Applied Sciences in Utrecht, Netherlands. In 2015 I did a minor (exchange) in Marketing Management at Business Academy Southwest in Esbjerg, Denmark. I graduated in 2017 with a Bachelor of Communication Systems.

My journey with visual started in my early teens. When I was 12 years old I was experimenting with websites and learning HTML; I learned the alphabet from a computer keyboard. At around age 14 I started doing graffiti as a hobby together with a friend. That’s where my passion for lettering and calligraphy comes from. Years later, in university, I discovered the Adobe Suite: Photoshop, InDesign and Illustrator, softwares which expanded my creative horizon. My favorite discipline is branding, with probably most of my experience in brand identity development.

My skills expand further out to marketing, social media campaigns, key visual creation, videography, as well as more traditional, artisan practices such as brush lettering, decorational painting and calligraphy.

Let’s talk! WhatsApp me.