I’m driven by a love for letters, types, expressions and everything visual. I was born and raised in Romania, in the post-communist industrial city of Ploiesti. I studied International Communication & Media at Utrecht University of Applied Sciences in Utrecht, Netherlands. In 2015 I did a minor (exchange) in Marketing Management at Business Academy Southwest in Esbjerg, Denmark. I graduated in 2017 with a Bachelor of Communication Systems.
My journey with visual started in my early teens. When I was 12 years old I was experimenting with websites and learning HTML; I learned the alphabet from a computer keyboard. At around age 14 I started doing graffiti as a hobby together with a friend. That’s where my passion for lettering and calligraphy comes from. Years later, in university, I discovered the Adobe Suite: Photoshop, InDesign and Illustrator, softwares which expanded my creative horizon. Nowadays I’m aspiring to a successful freelance brand consultant and graphic designer. My favorite field is branding and logo design, but I’m also into creating print materials, advertisements and photography.
I have experience with social media, marketing, journalism, copyrighting, video-editing and filming as well.