December 18, 2020No Comments

what the hat

I was delighted to be invited by @what.thehat (@irina_ioanaa) 👒 to design an identity for her custom hats business. I thought the brand name is extremely catchy and cool. Sometime during the exploration phase I realised that the hat and the question mark that would normally follow after the name have common curves, so I quickly sketched the mark concept that you can see in the logo design. We found this idea very appropriate and decided to go for it.
I put my brushes to work to design the painted question/hat mark, which I then scanned and digitized. I pushed for a custom type for 'what the hat' (as I usually do) to join the mark, which eventually became like a signature over a stamp. The logotype started with pencil as per usual, then brushes and lastly, vectorized and digitally adjusted.
The other branding elements came naturally as we imagined a playful, colorful brand.
Consider following the creative process of @what.thehat and support your local homies/producers etc.! ♻️


June 12, 2020No Comments

BEST MOM EVER custom lettering piece

Commissioned piece - enamels, acrylic and metallic markers on 30x40 cardboard canvas.

June 2, 2020No Comments

3D C lettermark

Birthday gift for my friend Cristi! Commissions welcome, hit me up if you want some custom artwork for someone special to you.


June 2, 2020No Comments


Bit of photo manipulation 😎

May 26, 2020Comments are off for this post.

ABTSHOF Hotel***


May 25, 2020No Comments


Monoline calligraphic logotype for Laura Bîrsan lifestyle & health blogger. Simple, classy and fluent. Just like script lettering, of course.
Check out the process video!

May 25, 2020No Comments


Custom type for @vamavechesocialclub. Prints available in the shop. Organic cotton, sustainable printing. Freedom.
Also painted a sign with the logo - enamel and acrylic on rough wood.


April 17, 2020No Comments

36 days of type

Here is my submission and collection for 36DaysOfType - an annual challenge that provokes creators and artists of all kinds to express their version of the characters in the Latin alphabet.
Hope you enjoy and let me know which one you liked most!

March 2, 2020No Comments

KINDERWELT branding + deco + website

KINDERWELT Educational Center was born from the need for better extra-curricular education in Ploiești, Romania. It stands for a sunny future for our children. It aims to provide a fresh, modern attitude towards education and is doing so through their educational offerings - services like after-school, child parking, summer school and even theme parties for kids.
Value creation
The visual identity is centered around these core values. The central symbol to the branding system is the KINDERWELT logotype, custom made from scratch to fit the personality of the brand. The logotype is joined by a rising sun, speaking for the positivity and continuous character of the services provided. Underneath it you will often find, where fit, a complementary 'educational center' visual explanation, set in Montserrat typeface.
The supporting branding elements are 4 minimalistic shapes that manifest the core values - circle, square, triangle and plus. These shapes are suitable in the context of the business, symbolizing the step-by-step process involved in education, starting from the basics and evolving steadily towards a healthy, happy life.
Services provided for KINDERWELT included brand identity design (logo, versions, supporting elements, business cards, patterns, stationary), interior decoration (tree and shape elements - hand-painted) as well as website creation. Additionally, we created the social media channel and offered copywriting consultancy and implementation.



February 19, 2020No Comments


Custom type which I decided to make available for print on T-shirts!

January 28, 2020No Comments


Some letterworks for practice!

December 11, 2019No Comments

Serenity Design

Visual identity for the girls at Serenity Design studio.

Custom logotype from scratch, really enjoyed working on this one! I wish more clients wanted a logo with bespoke letters!

June 21, 2019No Comments


GIFs I made! Enjoy 🙂

June 12, 2019No Comments


Packaging label design for CBD oil - natural remedy for cancer, nausea, schizophrenia, epilepsy, glaucoma etc.

May 26, 2019No Comments

AGO Management

Identity design for AGO, premium travel and hospitality concierge.

May 26, 2019No Comments

atelier de culori

Branding for atelier de culori, floral arrangement service/producer based in Bucharest. Custom type and illustration (the peony).

May 26, 2019No Comments

OSAKA Spectres

Identity design for Osaka Spectres - Japanese city Osaka freesbie team. Fictional client. Brief included a lack of a freesbie in the logo.

Custom OSAKA logotype and SPECTRES based on modified Avenir Heavy.
Traditional japanese Hannya mask as inspiration for the icon.

May 3, 2018No Comments


Logo design for music platform

April 27, 2018No Comments

VILLA Hair Studio


Logo design for hair studio - for sale! Contact me for price.

April 27, 2018No Comments


Logo design for SUNRISE massage parlour in Rhodos, Greece.

Let's work together!

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