Riktig Brød is a Norwegian bakery run by a third-generation baker known for the family bakery located in the old town district of Fredrikstad, Norway. Riktig Brød is known for their rustic breads made in the bakery’s wood-fired oven. The bakery also offers coffee, sandwiches, crispy pizzas, and sweet pastries.

(fictional brief)

Visual identity for pro skateboarded Mia Moonwood - fictional client as per Reddit's /logodesign challenge.

SMASHED! is a rage/destruction experience facility located in Fredericksburg, Virginia. They were established in 2018 and is the second of its kind in the area. One of their primary goals was to surpass the offerings of its nearest competitor, 'Break It'. SMASHED! offers multiple rage rooms where patrons can smash items such as bottles, plates, computer monitors, printers, TVs and an array of other items included in various packages. Or, if so desired, they may bring their own items to destroy. Certain packages even include having their experience recorded via video for future viewing enjoyment. As a unique experience the facility also offers soundproof scream rooms. From company team-building to fun for the whole family, there's something for everyone at SMASHED!

While focused on providing an exceptionally safe, fun and fulfilling experience, SMASHED! did not place much emphasis on its brand identity. They now wish to do so starting with their logo. The logo will be utilized across virtually every facet of the business such as t-shirts, hats, business cards, letterheads, door decals, website, etc. The company has no set color scheme at this time, so the designer may play around with any colors they wish, but it is required to present the logo in black on a white background and vice-versa. The logo should be easy to read and easily identifiable. This is a base, primal experience, the logo should reflect such and not be overly complicated.

While it is not an absolute requirement, the owner is really into mockups and would love to see the submitted logo presented on a couple of real world applications relative to the intended purposes previously mentioned. Good luck!

Branding project for Mika Lash Studio & Academy, up-and-coming ladies' beauty shop in the Netherlands.

The idea was to create a visual identity breathing playfulness with a colored esthetic while maintaining a premium look. This can be observed in the color palette as well as in the logotype 'Mika' - based on the classic Modern No. 20 typeface.

The field of work, usage of brushes in the beauty shop is visually represented in the identity via the watercolor brush strokes and daubs present on the different materials - business cards, traineeship certificate, vouchers etc.

ARBO BIOSISTEM is a Romanian innovative start-up project in the food supplement market. Their mission is to help the inhabitants of our planet be healthier and happier. They seek to do this by researching and developing natural supplements; part of this is supported by their already-existing seabuckthorn crops. Most of the production is centered around seabuckthorn produce; other ingredients used are sesame, walnut, apple and sunflower.

Among their products you will find cold-pressed sunflower and walnut oil, and TONICMEM, a natural supplement made from seabuckthorn, walnut and sesame, aiding memory, cognitive and cardiac functions, overall wellbeing; plenty of vitamin C in that one as well.

ARBO also is planning to produce and commercialize seabuckthorn juice for general consumers as you will see in the packaging below. Seabuckthorne is an excellent vitamin C source and has been around in popular culture as a health enhancer for hundreds of years. The elder inhabitants of regions with seabuckthorn crops have recipes for alternative treatment with seabuckthorn for health benefits.

The branding objective was to come up with a recognizable brand that would stand out as different, on the store shelves and in the end consumer's perception. The end result is a packaging that has bright, vivid colors and is supported by simple 2D illustrations of the fruits 'embedded' in the contents of the bottles.

In 2020 a new packaging was released for the horeca sector, keeping the illustration style but including them in a softer, lighter layout with fewer elements and generally speaking a more premium feel, less cluttered. Mid-2020 there was also a pure seabuckthorn oil released, for which I had the privilege to design the packaging.

These last ones were made before the ARBO brand was introduced, so the visual style is different.

Brief
Martha Beth Magruger was the our love and life - the center of our family. Unfortunately, Martha's battle with cancer took her life. During her battle, we researched many different possibilities on how to combat Martha's pain, CBD oil being the only treatment to actually work for her. In her honor, we have decided to start a CBD oil company. As a family with experience in treatments with the disease, we believe CBD is the safest & most organic pain treatment. We have dedicated our efforts to help people in her memory and ask you to join us in making this a better world.

In addition to a logo for our company, we would also like to see mockups of our logo on labels/label layout designs to get a better idea of how it will look post-production.
Fictional client - logo design competition

Quackly is a conversational Ai plugin for modern code editors that helps developers to understand programming concepts.

The name derives from rubber ducks that are often found on developers desks and are used as virtual comrade to explain programming concepts to.

The founders are in need of a fresh and modern logo, and a simple landing page with a call to action for their beta launch on Product Stunt in two weeks.

Fictional client in logo design competition.