ARBO biosistem • Matei Rădulescu

Fresh and healthy.

Just like seabuckthorn juice!

ARBO Biosistem is a Romanian producer of healthy beverages and foods, such as cold-pressed walnut and sunflower oil, seabuckthorn juice, and energy bars.

I was delighted to design their logotype and several packaging/label versions over the years.

The objective

The identity is designed to serve a wide audience interested in healthy nutrition and looking to maintain a strong immunity. The logotype is quite straight-forward, rocking a solid body with some discreet modifications and a tree representation embedded in letter 'R'. It is often joined by a centered 'BIOSISTEM' line of copy, completing the company name. Most often, only ARBO will be used on packaging. The ARBO letters are based on modified Montserrat typeface.