Classy and feminine.
The idea was to create a visual identity breathing playfulness with a colored esthetic while maintaining a premium look. This can be observed in the color palette as well as in the logotype ‘Mika’ – based on a customized Modern No. 20 typeface.
The business activity, usage of brushes in the beauty shop is visually represented in the identity via the watercolor brush strokes and daubs present on the different materials – business cards, traineeship certificate, vouchers etc.
These organic elements recur throughout print materials to reinforce the proposed brand identity.
An adjacent logo was developed for the parallel business - Mika Lash Academy.
Web design © 2021 Matei Rădulescu