Classy and feminine.

The idea was to create a visual identity breathing playfulness with a colored esthetic while maintaining a premium look. This can be observed in the color palette as well as in the logotype ‘Mika’ – based on a customized Modern No. 20 typeface.

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Pastel colors.

The business activity, usage of brushes in the beauty shop is visually represented in the identity via the watercolor brush strokes and daubs present on the different materials – business cards, traineeship certificate, vouchers etc.

These organic elements recur throughout print materials to reinforce the proposed brand identity.

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An adjacent logo was developed for the parallel business - Mika Lash Academy.

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Selected Works

CadolexBranding

BIBI TouroperatorCorporate branding

gaiaBranding

ARBO biosistemBranding

Abtshof HotelBranding

evofitBranding

KinderweltBranding

Let's work together!

Web design © 2021 Matei Rădulescu