Classy and feminine.
The idea was to create a visual identity breathing playfulness with a colored esthetic while maintaining a premium look. This can be observed in the color palette as well as in the logotype ‘Mika’ – based on a customized Modern No. 20 typeface.
Pastel colors.
The business activity, usage of brushes in the beauty shop is visually represented in the identity via the watercolor brush strokes and daubs present on the different materials – business cards, traineeship certificate, vouchers etc.
These organic elements recur throughout print materials to reinforce the proposed brand identity.
An adjacent logo was developed for the parallel business - Mika Lash Academy.
Selected Works
PawsOnHeartProject type
WORKLABProject type
PAI DIN STUFProject type
ENDORPHINE Artisan CoffeeBranding
CadolexBranding
BIBI TouroperatorCorporate branding
gaiaBranding
VideographyVideo
ARBO biosistemBranding
Atelier de CuloriBranding
Mika Lash StudioBranding
strong&fitFactoryBranding
Abtshof HotelBranding
evofitBranding
KinderweltBranding
what the hatBranding
Let's work together!
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Fill in the brand inquiry form.
Phone: +40 754 028 144
Email: hello@mateiradulescu.com
Instagram: @mateiradulescu_
LinkedIn: @mateiradulescu